Posts Tagged ‘teenagers’

TV and its impact 70’S style, Part II – KICK ASS, CRIME FIGHTIN’, LIBERATED WOMEN RULE!

Whether it was a result of women’s lib or the feminist movement, no one can deny that 1970s TV had an abundance of kick-ass women on the tube. Wonder Woman, The Bionic Woman, Police Woman, Charlie’s Angels – badass babes taking out the bad guys and making the world a safer place for you and me. Oh, yes, these crime fightin’ foxes could take on you, me and all the fumbling villains that crossed their paths. Girl Power!

And then there were the smart, hard working, fast talking, take-no-shit women of prime time – Maude, Alice, Ann Romano of One Day at a Time, Rhoda, Phyllis. Most of these characters were women trying to make their way and find their own voice in a new world – a world where economic times were hard and being an independent woman was, at the very least, a challenge. These characters inevitably showed girls and women throughout the USofA that we really could make it on our own – complete with sassy dialogue.

As a testament to the draw of girl power on TV, three of the top five TV shows during the 1975-76 season were The Bionic Woman, Maude, and Laverne and Shirley.

Given, there was a lot of T&A involved in the success of some of these shows. But inevitably, for a young girl like myself, watching these empowered women kick butt and make it on their own gave me the notion that I too could take on the world – maybe not in the same manner as The Bionic Woman – but none-the-less, I believe ultimately they were positive roll models.

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How to look (and smell) good, 70’s style

Oh, the things young teenage girls bought (or in my case, shoplifted) in the late 1970’s. My ‘looking good’ obsession started with Bonne Bell Lip Smackers. My personal favs were grape, Dr Pepper and watermelon. They sold big fatty versions too. And then there was the highly addictive Maybelline Kissing Potion. What a gooey liquid mess these were! But with flavors like bubble gum and kola, how could I resist? The Kissing Potion came in a clear liquid with a roller ball applicator.

Besides the ever-popular Loves Baby Soft, I also wore a fragrance called Blue Jeans. I can still smell the light, musky scent. And yes, I most definitely wore the cologne while skating at our local roller rink in an attempt to drive the boys wild. Then there was Babe by Faberge. Not only could you buy the fragrance, you could get soaps, lotions and deodorant too! And what girl didn’t want to be a Babe?

Last, but not least, one of the easiest items to um, lift. Eyeliner pencils. Small and easy to conceal, an enterprising young girl could lift 4-6 of these pencils at a time. Along with lipstick and nail polish, I’m sure I amassed a large collection of popular cosmetics. What? We were bored and we wanted to look good, and our measly allowance wasn’t nearly enough to keep us in style!

We All Love Avocado Appliances!

Ahhh, avocado. What an AMAZING marketing invention! Who knew that burnt green-colored appliances would be such a hit! The frenzy started in the mid 60’s, but didn’t really take hold until the early 70’s. Along with Cornflower Yellow and Brilliant Orange, these 3 color combos could be found in almost any kitchen, bathroom, or in my case, bedroom in America. Of course, my mom added her own flair to the color fad – white daisies! Our bathroom, our kitchen (my bedroom)  – all Avocado Green, Cornflower Yellow, Brilliant Orange and White Daisies everywhere! Oh, yes, along with gold fixtures. Gaudy much? Love that Avocado appliance!

1970’s Stylin’ Outer Wear

Gotta love 70’s style. Down vests and jackets, velour sweaters, corduroy bell-bottoms, Chemin de fer Pants, platform shoes, angel flight suits, puka shells, and Gunne Sax dresses were just a sampling of what we wore. Stylin’ jackets too – like the ones on the left. I believe my jacket (right) was blue and white while my friend’s jacket (left) was bright yellow, orange and red. And we quite possibly may have been wearing Ditto Jeans!

Advertising Made Simple

Ahh, Bubble Yum and the Compact SuperCurl. Two of my favorite things back in 1977. I remember getting the SuperCurl for Christmas – wow was I on cloud nine! It’s interesting to me, looking back on old ads from the 1970s, how simple they were and yet they did the trick oh-so-well.  Not alot of bells and whistles and I still would covet anything these ads were pushing my way – even as a young kid. Of course, there weren’t as many products or as many companies pushing a multitude of items. It was a much simpler time for advertising competition.  You had a few department stores and a handfull of drug stores veying for your hard-earned bucks. Sears, JC Penny’s, Macys, K Mart, Emporium. TG & Y, Payless Drug Stores.  Christmas shopping was EASY back then. Now, it’s a frantic mess of store hopping in hopes of getting just a few presents on Santa’s list. The Big Box Stores have alot, but not necessarily everything. Gaming stores, home improvement stores, linen stores, book stores, online stores – I’m feeling a bit overwhelmed! And I’m longing for the days when all I wanted for Christmas was a clock radio. Or a SuperCurl Compact Curling Iron!

Who do you love?

Someone had given me this ‘girly’ rose stationary for Christmas when I was around 9 years old. It smelled like roses too. Was I supposed to write love letters and send them to boys? Well, I didn’t do that, but I did use them as inserts and updates to my daily diary entries.  So, WHO DO I LOVE? (The pages no longer smell like roses, btw).

I Love . . .

In the summer of ‘77 I was in love with, well, a few boys – three if which were brothers, triplets in fact. Which one I loved the most seemed to change by the hour. Even I got confused so I had to keep a log on who was #1, moment to moment.