The up do, the down do, the Farrah do. When you think of 70’s hairstyles, the Farrah “flip” is probably the first style that comes to mind. And with good reason; the Farrah Flip was a cultural phenomenon that promoted itself weekly on our ‘boob-tubes’, thanks to a certain TV show. Even if you didn’t watch Charlie’s Angels, you knew about the Farrah Flip.
But with all the feathered hype, a very 70’s hairstyle was quickly forgotten – the “Dorothy Hamill”.
Yup, before Farrah there was Dorothy Hamill, complete with a supremely cute, subtle ‘feather’ cut. Short, sassy, easily maintained, the Dorothy Hamil was a precursor to the extreme feather Jill Munroe sported on Charlie’s Angels. Of course, now we call Dorothy’s cut a ‘wedge’ cut, but let’s be honest here – it WAS feathered. In fact, I do believe that most 8th grade boys sported this look in the 70’s. Shaun Cassidy comes to mind, and even better, his brother. Nothing to be ashamed of boys – Dorothy Hamill DID win a gold medal at the Olympics, after all.
Oh, the things young teenage girls bought (or in my case, shoplifted) in the late 1970’s. My ‘looking good’ obsession started with Bonne Bell Lip Smackers. My personal favs were grape, Dr Pepper and watermelon. They sold big fatty versions too. And then there was the highly addictive Maybelline Kissing Potion. What a gooey liquid mess these were! But with flavors like bubble gum and kola, how could I resist? The Kissing Potion came in a clear liquid with a roller ball applicator.
Besides the ever-popular Loves Baby Soft, I also wore a fragrance called Blue Jeans. I can still smell the light, musky scent. And yes, I most definitely wore the cologne while skating at our local roller rink in an attempt to drive the boys wild. Then there was Babe by Faberge. Not only could you buy the fragrance, you could get soaps, lotions and deodorant too! And what girl didn’t want to be a Babe?
Last, but not least, one of the easiest items to um, lift. Eyeliner pencils. Small and easy to conceal, an enterprising young girl could lift 4-6 of these pencils at a time. Along with lipstick and nail polish, I’m sure I amassed a large collection of popular cosmetics. What? We were bored and we wanted to look good, and our measly allowance wasn’t nearly enough to keep us in style!
Ahhh, avocado. What an AMAZING marketing invention! Who knew that burnt green-colored appliances would be such a hit! The frenzy started in the mid 60’s, but didn’t really take hold until the early 70’s. Along with Cornflower Yellow and Brilliant Orange, these 3 color combos could be found in almost any kitchen, bathroom, or in my case, bedroom in America. Of course, my mom added her own flair to the color fad – white daisies! Our bathroom, our kitchen (my bedroom) – all Avocado Green, Cornflower Yellow, Brilliant Orange and White Daisies everywhere! Oh, yes, along with gold fixtures. Gaudy much? Love that Avocado appliance!
Ahh, Bubble Yum and the Compact SuperCurl. Two of my favorite things back in 1977. I remember getting the SuperCurl for Christmas – wow was I on cloud nine! It’s interesting to me, looking back on old ads from the 1970s, how simple they were and yet they did the trick oh-so-well. Not alot of bells and whistles and I still would covet anything these ads were pushing my way – even as a young kid. Of course, there weren’t as many products or as many companies pushing a multitude of items. It was a much simpler time for advertising competition. You had a few department stores and a handfull of drug stores veying for your hard-earned bucks. Sears, JC Penny’s, Macys, K Mart, Emporium. TG & Y, Payless Drug Stores. Christmas shopping was EASY back then. Now, it’s a frantic mess of store hopping in hopes of getting just a few presents on Santa’s list. The Big Box Stores have alot, but not necessarily everything. Gaming stores, home improvement stores, linen stores, book stores, online stores – I’m feeling a bit overwhelmed! And I’m longing for the days when all I wanted for Christmas was a clock radio. Or a SuperCurl Compact Curling Iron!
The logos for bands in the 70’s were so easy to replicate – on school desks, on pee-chee folders, on homework notes . . .