Archive for the ‘Advertising’ Category

70’s Hair Gone Wild

The up do, the down do, the Farrah do. When you think of 70’s hairstyles, the Farrah “flip” is probably the first style that comes to mind. And with good reason; the Farrah Flip was a cultural phenomenon that promoted itself weekly on our ‘boob-tubes’, thanks to a certain TV show. Even if you didn’t watch Charlie’s Angels, you knew about the Farrah Flip.
But with all the feathered hype, a very 70’s hairstyle was quickly forgotten – the “Dorothy Hamill”.

Yup, before Farrah there was Dorothy Hamill, complete with a supremely cute, subtle ‘feather’ cut. Short, sassy, easily maintained, the Dorothy Hamil was a precursor to the extreme feather Jill Munroe sported on Charlie’s Angels. Of course, now we call Dorothy’s cut a ‘wedge’ cut, but let’s be honest here – it WAS feathered. In fact, I do believe that most 8th grade boys sported this look in the 70’s. Shaun Cassidy comes to mind, and even better, his brother. Nothing to be ashamed of boys – Dorothy Hamill DID win a gold medal at the Olympics, after all.

What was Once

What was once . . .

Our current age of instant digital information has proven easy access to not-so-important knowledge. We now have unending accesses to most media, access to more gossip avenues, and exposure to way too much useless information. All of this instant access makes history a bit more accountable – or maybe it’s lost in the shuffle? Which is why history through TV seems so precious; it’s a time capsule of what was once simple. Mork and Mindy, Fantasy Island, The Love Boat  – simple. Raise your hand if you miss SIMPLE.

This current information overload seriously has me waxing nostalgic for the days when we only had three main TV networks, “instant” Polaroid cameras, and Pong was the only game that interfaced with your TV. What was once simple has become overly complicated. I hate complicated.

TV and it’s Impact – 70’s Style

‘Way back’ in the 1970’s we had Archie Bunker, the Fonz, Maude, Laverne and Shirley, Mary Tyler Moore (a hold over from the 60’s – yikes!) and absolutely NO whiff of ‘Political Correctness’. White girls working the line at a Milwalkee plant, white  men who used to work the line at Ford or GM, trying to find their voice in a new world. A new “1970’s” world.

Economic times were BAD here in the U S of A, and TV gave us a glimpse into the America that exposed bigorty, lying politicians, class wars and an unrealistic ideal of life that never really existed. Were we dupped?! My family was. “Buy American!”. So we did. “Support your local union!” And we did. But to what end? Well, by the end of the 1970’s we had unprecedented levels of unemployment, jobs lost due to cheaper goods produced outside the US of A. Are we better now? What would Archie say?

How to look (and smell) good, 70’s style

Oh, the things young teenage girls bought (or in my case, shoplifted) in the late 1970’s. My ‘looking good’ obsession started with Bonne Bell Lip Smackers. My personal favs were grape, Dr Pepper and watermelon. They sold big fatty versions too. And then there was the highly addictive Maybelline Kissing Potion. What a gooey liquid mess these were! But with flavors like bubble gum and kola, how could I resist? The Kissing Potion came in a clear liquid with a roller ball applicator.

Besides the ever-popular Loves Baby Soft, I also wore a fragrance called Blue Jeans. I can still smell the light, musky scent. And yes, I most definitely wore the cologne while skating at our local roller rink in an attempt to drive the boys wild. Then there was Babe by Faberge. Not only could you buy the fragrance, you could get soaps, lotions and deodorant too! And what girl didn’t want to be a Babe?

Last, but not least, one of the easiest items to um, lift. Eyeliner pencils. Small and easy to conceal, an enterprising young girl could lift 4-6 of these pencils at a time. Along with lipstick and nail polish, I’m sure I amassed a large collection of popular cosmetics. What? We were bored and we wanted to look good, and our measly allowance wasn’t nearly enough to keep us in style!

1970’s Hair Care

Ahhh, Agree Shampoo. I can smell the slightly earthy fragrance even now. The 70’s proved to be the birth of many brands of hair care products – it was the beginning of the ‘at home’ hair care boom!

Do you remember:
Faberge (if you tell two friends . . .) and that great honeycomb bottle!
Gee, Your Hair Smells Terrific!
Tame
Wella Balsam
Breck

Yup, this was certainly a defining moment for me – I became a slave to my shampoo. Because I really did want my hair to smell terrific!

 

Sugar Free!

Sugar Free Tab. The diet soda that stopped me from drinking ANYTHING diet until 2003. I SWEAR, the after-taste STILL lingers! One calorie never did such a great job keeping me away from Coke and Pepsi. Or anything cola for that matter. Ya’ think that coupon is still good?

A 1970’s Christmas

And now for two very important products introduced to us in the late 70’s – the Presto FryDaddy and the Kodak EK6 instant camera. Yes, I’m aware that these two fantastic inventions don’t really have anything in common – on the surface. You see, it turned out to be one very sweet Christmas in 1978 when our family found BOTH these fine items under our tree. Of course the FryDaddy turned out to be a nightmare to clean and the camera film was quite pricey, but none-the-less, I loved them both dearly!